Luis was the first Spanish director of AMAZON USA, where he worked alongside Jeff Bezos. He is an Industrial Engineer and holds an MBA from the University of Michigan. At Amazon USA he was responsible for the worldwide customer experience and satisfaction. Subsequently he was marketing director at Vistaprint Europe and CEO of Solostocks, both leading digital businesses in their sectors. Author of the book "Achieve the impossible" about online business. Currently CEO and co- founder of VOTTUN, he is a regular speaker at the most important blockchain, web3 and digital business events.